The arrival of Samsung’s Galaxy S4 might have led the Apple “Hushing and Gushing”. Or else why would Apple felt the urge all of a sudden to launch a new advertising campaign for its iphone highlighting the reasons people love the smartphone through a “Why iPhone” web page?

Dropping on Apple’s US home page I was astonishingly greeted by an iPhone 5 promotion that reads: “iPhone 5. Loving it is easy. That’s why so many people do.” I inquisitively clicked the image  that took me to Apple’s iPhone page where again I found something new, “Why iPhone” tab.

Apple’s defensive play is also quite apparent with Apple sending an email to US customers with the subject line: “How will you love it? Let us count the ways,” which had similar content to the “Why iPhone” page on Apple’s website. (Source: MacWorld.co.uk)

Even Normura states that the Galaxy S4 will help Samsung ‘overtake Apple.’ Normura’s checks (including Asian counterparts who cover some of the Apple supply chain) also suggest that the company is not working on a 4.5” to 5” device for launch in 2013. If (this is) correct then AAPL’s competitive position in fast growing emerging markets could continue to wane, and Samsung may become a bigger threat still in Western markets.

Besides some features such as Air Touch, eye tracking that pauses running apps when you look away, the ability to operate the screen with gloves, etc. are all clear differentiators relative to AAPL’s iPhone, in their (Normura’s) eyes. (Source: ValueWalk)

Watch the video to know more about Samsung’s Galaxy S4: