So, Apple still wants to market on Steve Jobs name
It seems that the Steve Jobs era is not over at Apple. I read on internet that Steve Jobs was involved in the development of the next two versions of iPhone. It means that the two versions of iPhone were developed before CEO Tim Cook took the helm of the company.
Apparently when San Francisco District Attorney, George Gascón got disappointed by service providers, he persuaded Apple with high expectations to come up with a plan to cut on reported surge in thefts of iPhone and iPads in metropolitan cities like New York, as reported by San Francisco Examiner.
But he said his meeting and conversation with Apple’s government liaison, Michael Foulkes was very underwhelming as he didn’t want to hear about the process of researching and producing a kill-switch technology for devices or the next two generations of iPhones, but wanted a plan in place instead.
However I think having a kill-switch technology would at least reassure victims about their phone data not being misused. I am waiting for Apple’s latest technology. I hope that would reduce the iPhone thefts too.
And about Apple using the great Steve Jobs’ name, I think as long as it stays innovative it will anyways be on edge regardless of marketing its products with bright man’s (Steve Jobs) personal brand.