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Category Archives: Random Thoughts

My Passion For Photography Aspires Me to Click Some Beautiful Pictures

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Do you have a passion for photography that keeps driving you to click some beautiful pictures regardless the obstacles that you get in your way? From years, I have an interest in photography and love to click some of the amazing pictures whenever I get some time.

When it comes to the concepts of passion, drive, and determination, these are intensely attractive to me and keep boosting me to click pictures. However, I also believe that everyone is exposed to photography and visual imagery in some other form.

It doesn’t matter whether you are looking pictures of your friends on social media websites, advertising campaigns at departmental stores or any billboards, photography is considered as one of the best means of communicating or telling a story to the viewer.  Have a look at the some of the recent photographs that I have clicked in the Canada:

At Notre-Dame Basilica.
At Old Port, Montreal Quebec.
At Cape Jourimain Nature Centre.
At Victoria Park, Charlottetown.

At Cavendish national park PEI.
At Biosphère.
At Biosphère.
At Old Port, Montreal Quebec.

At Confederation Centre of the Arts.
At Confederation Centre of the Arts.
At Victoria Park, Charlottetown.
At Biosphère.

At Biosphère.
At Old Port, Montreal Quebec.
At Cape Jourimain Nature Centre.
At Cavendish national park PEI.

This entry was posted in Experiences, Random Thoughts and tagged canada, landscape, nature photography, passion, photography, street photography on August 5, 2016 by Rakesh Patel.

Exploiting machine learning in cybersecurity

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Automation is future.

Machine learning is a method of data analysis that automates analytical model building.

Fraud detection, Web search results, Real-time ads on web pages and mobile devices, Prediction of equipment failures, Network intrusion detection,Pattern / image recognition and many of our day-to-day activities are powered by machine learning algorithms.

Thanks to technologies that generate, store and analyze huge sets of data, companies are able to perform tasks that previously were impossible. But the added benefit does come with its own setbacks, specifically from a security standpoint.

With reams of data being generated and transferred over networks, cybersecurity experts will have a hard time monitoring everything that gets exchanged — potential threats can easily go unnoticed. Hiring more security experts would offer a temporary reprieve, but the cybersecurity industry is already dealing with a widening talent gap, and organizations and firms are hard-pressed to fill vacant security posts.

The solution might lie in machine learning, the phenomenon that is transforming an increasing number of industries and has become the buzzword in Silicon Valley. But whilemore and more jobs are being forfeited to robots and artificial intelligence, is it conceivable to convey to machines a responsibility as complicated as cybersecurity? The topic is being hotly debated by security professionals, with strong arguments on both ends of the spectrum. In the meantime, tech firms and security vendors are looking for ways to add this hot technology to their cybersecurity arsenal.

Pipe dream or reality?

Simon Crosby, CTO at Bromium, calls machine learning the pipe dream of cybersecurity, arguing that “there’s no silver bullet in security.” What backs up this argument is the fact that in cybersecurity, you’re always up against some of the most devious minds, people who already know very well how machines and machine learning works and how to circumvent their capabilities. Many attacks are carried out through minuscule and inconspicuous steps, often concealed in the guise of legitimate requests and commands.

Others, like Mike Paquette, VP of Products at Prelert, argue that machine learning is cybersecurity’s answer to detecting advanced breaches, and it will shine in securing IT environments as they “grow increasingly complex” and “more data is being produced than the human brain has the capacity to monitor” and it becomes nearly impossible “to gauge whether activity is normal or malicious.”

Stephan Jou, CTO at Interset, is a proponent of machine-learning-powered cybersecurity. He acknowledges that AI is still not yet ready to replace humans, but it can boost human efforts by automating the process of recognizing patterns.

What’s undeniably true is that machine learning has very distinct use cases in the realm of cybersecurity, and even if it’s not a perfect solution, it is helping improve the fight against cybercrime.

Attended machine learning

The main argument against security solutions powered by unsupervised machine learning is that they churn out too many false positives and alerts, effectively resulting in alert fatigue and a decrease in sensibility. On the other hand, the amount of data and events generated in corporate networks are beyond the capacity of human experts. The fact that neither can shoulder the burden of fighting cyberthreats alone has led to the development of solutions where AI and human experts join forces instead of competing with each other.

MIT’s Computer Science and Artificial Intelligence Lab (CSAIL) has led one of the most notable efforts in this regard, developing a system called AI2, an adaptive cybersecurity platform that uses machine learning and the assistance of expert analysts to adapt and improve over time.

The system, which takes its name from the combination of artificial intelligence and analyst intuition, reviews data from tens of millions of log lines each day and singles out anything it finds suspicious. The filtered data is then passed on to a human analyst, who provides feedback to AI2 by tagging legitimate threats. Over time, the system fine-tunes its monitoring and learns from its mistakes and successes, eventually becoming better at finding real breaches and reducing false positives.

Research lead Kaylan Veeramachaneni says, “Essentially, the biggest savings here is that we’re able to show the analyst only up to 200 or even 100 events per day,” which is considerably less than the tens of thousands security events that cybersecurity experts have to deal with every day.

The platform was tested during a 90-day period, crunching a daily dose of 40 million log lines generated from an e-commerce website. After the training, AI2 was able to detect 85 percent of the attacks without human assistance.

Finnish security vendor F-Secure is another firm that has placed its bets on the combination of human and machine intelligence in its most recent cybersecurity efforts, which reduces the time it takes to detect and respond to cyberattacks. On average, it takes organizations several months to discover a breach. F-Secure wants to cut down the time frame to 30 minutes with its Rapid Detection Service.

The system gathers data from a combination of software installed on customer workstations and sensors placed in network segments. The data are fed to threat intelligence and behavioral analytics engines, which use machine learning to classify the incoming samples and determine normal behavior and identify outliers and anomalies. The system uses near-real-time analytics to identify known security threats, stored data analytics to compare samples against historical data and big data analytics to identify evolving threats through anonymized datasets gathered from a vast number of clients.

At the heart of the system is a team of cybersecurity experts who will go through the results of the machine learning analysis and ultimately identify and handle security incidents. With the bulk of the work being carried out by machine learning, the experts and software engineers can become much more productive and focus on more advanced concepts, such as identifying relationships between threats, reverse engineering attacks and enhancing the overall system.

“The human component is an important factor,” says Erka Koivunen, cybersecurity advisor at F-Secure. “Attackers are human, so to detect them you can’t rely on machines alone. Our experts know how attackers think, the very tactics they use to hide their presence from standard means of detection.”

Sifting through unstructured data

While data gathered from end points and network traffic help in identifying threats, it only accounts for a small part of the cybersecurity picture. A lot of the intelligence and information required to detect and protect enterprises from emerging threats lies in unstructured data such as blog posts, research papers, news stories and social media posts. Being able to make sense of these resources is what gives cybersecurity experts the edge over machines.

Tech giant IBM wants to bridge this gap by taking advantage of the natural language processing capabilities of its flagship artificial intelligence platform Watson. The company intends to take advantage of Watson’s unique capabilities in sifting through unstructured data to read and learn from thousands of cybersecurity documents per month, and apply that knowledge to analyze, identify and prevent cybersecurity threats.

“The fascinating difference between teaching Watson and teaching one of my children,” Caleb Barlow, vice president at IBM Security, told Wired, “is that Watson never forgets.”

Combining this capability with the data already being gathered by IBM’s threat intelligence platform, X-Force Exchange, the company wants to address the shortage of talent in the industry by raising Watson’s level of efficiency to that of an expert assistant and help reduce the rate of false positives.

However, Barlow doesn’t believe that Watson is here to replace humans. “It’s not about replacing humans, but about making them superhumans,” he said in an interview with Fortune.

If the experiment is successful, Watson should deploy to enterprise customers later this year as a cloud service named Watson for Cyber Security. Until then, it has a lot to learn about how cybersecurity works, which is no easy feat.

Cybersecurity startup Massive Alliance uses a slightly different approach to glean information from unstructured data. Its cybersecurity platform Strixususes a set of sophisticated proprietary tools that anonymously gather data related to its customers from the surface web (public search engines), deep web (non-indexed pages) and dark web (TOR-based networks).

The collected data is analyzed by a sentiment-based machine learning engine that discerns the general emotion of content. The mechanics behind the technology include mathematical engines that produce adaptive models of behavior of threat actors and determine the danger they pose against the client. The results are finally submitted to analysts who process the information and spot potential risks.

This technique gives the cybersecurity firm the unique ability to monitor billions of results on a daily basis, identify and alert about the publication of potentially brand-damaging information and proactively detect and prevent attacks and data loss before they happen.

“To date, human intelligence is still the most pointed form of intelligence and can be the most effective in a specific operation or crisis,” says Brook Zimmatore, the company’s CEO. “However, focus on Machine Learning technology across any industry is vital as human efforts have their limitations.”

Will artificial intelligence replace cybersecurity experts?

It’s still too early to determine whether any of these efforts will result in cybersecurity experts being totally replaced by machine-learning-based solutions. Maybe the balance will shift in the future, but, for the moment, humans and robots have no other choice than to unite against the ever-increasing threats that lurk in cyberspace.

Source by Techcrunch

This entry was posted in Random Thoughts on July 2, 2016 by Rakesh Patel.

Facebook launches human-curated Featured Events list

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Approximately 550 million people use Facebook Events each month, with 60 percent of connections to events happening serendipitously in the News Feed. But Facebook is giving hardcore extroverts seeking more parties a new Featured Events list full of hand-picked gatherings.

Starting today, iOS users in 10 U.S. cities will see the option for Featured Events in a carousel atop their list of upcoming soirees. Facebook’s curators will peruse each city’s top art, entertainment, family, festival, fitness, food & drink, learning, community, music and sports events and select a few with the capacity to accept some extra foot traffic.

“You can think about it like a weekend or weekly digest of cool stuff that you can do in your city,” Facebook Events product manager Aditya Koolwal tells me. The first cities with access are Boston, Chicago, Dallas, Houston, Los Angeles, Miami, New York City, San Francisco, Seattle and Washington, D.C., though it may roll out wider if it works well.

Facebook was already algorithmically surfacing events coming up soon in News Feed, as well as the Events sections like Popular With Friends and Suggested For You. These analyzed what friends had RSVP’d for, your interests and the past events you attended. But often, the events were too soon to be able to assemble a squad to go with.

Featured Events will give you a little more lead time to plan. Highly engaged Events users will also receive a push notification, which Koolwal says will give them “enough to time to see what the Featured Events are, reach out to friends, and see if they want to go.”

Facebook is being cautious about exactly how curators select what gets featured after allegations that it was suppressing conservative subjects in its Trending Topics feature. The events curation team “will not include events primarily focused on politics or worship.” Koolwal admits, “After trending we’ve learned a lot.”

Facebook is also going to avoid blowing up the spot of small or private events that might not be able to handle a massive influx of guests. More than 123 million public and private Events were created last year, but many of them are friends-only affairs or couldn’t fit an extra thousand people.

“What we do is have a team of people who are basically looking at events on Facebook that have broad appeal, that a lot of people could go to, and they’re highlighting ones they think will be good to list out,” Koolwal explains. But that downplays the distinct tastes of Facebook’s users. Late-night raves, early morning yoga, fancy gallery openings and relaxed crafting meetups all appeal to different types of people. Finding events that appeal to everyone will be a challenge.

Buying ads also won’t increase the likelihood of being included in the list. However, Facebook could eventually sell sponsored spots in the Featured Events list if it wants to earn money. It recently began offering Event ads that lead directly to a ticket purchase site instead of the Facebook RSVP.

Alongside the new curated feature, users will also see specific event categories like “Music” or “Food” and time frames like “This weekend” where they can explore algorithmically aggregated events. And for frequent event hosts, there’ll be a new tab that helps them see who typically is or isn’t responding to their invites so they can avoid sending spam and ensure they don’t waste their allotted 500 invites per event on people who won’t come.

Still, Koolwal said Facebook has no plans for a standalone Events app. While the feature is buried in the More tab, he says, “The cost to installing an app is high. If we can build a lot of discovery features into Facebook and get people to use them, that’s a huge win.”

Facebook Events has quietly grown into one of the company’s most powerful and unique features. While there are feeds and messaging options in every social network, Facebook leveraged its grip on real-world identity to dominate the world of birthday parties, gallery openings and street festivals.

This entry was posted in Random Thoughts on June 27, 2016 by Rakesh Patel.

The Psychology to being a Young Entrepreneur

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The Psychology to being a young Entrepreneur

“Whenever you see a successful business, someone once made a courageous decision.” – Peter F. Drucker

The day when I said I left my job, all my family members & friends were in a big shock more than me, they were like, how could a person being in such a big position as a VP would quit?

It’s a common thing when you leave your regular job and start with your own company, you feel a sudden shiver in your body, and a cold wave runs down your body, but relax, it’s a common syndrome anyone will have while putting their foot down in the world of entrepreneurship.

As rightly said by Confucious:

“Choose a job you love, and you will never have to work a day in your life”

From my personal experience I can confidently say that quitting my job to start my own company was one of the most appropriate decision I made at the right time. Being an entrepreneur has given me a thrilling adventure which now delineates my life.

Over the years when I turn back, I feel, I have gained a lot not only by means of finance, but I can see a change in me, a positive vibration that surrounds me and the same is reflected on my personal & business front. Each day comes with a new challenge that seems mini feats.

It was not that I didn’t like my previous job or I really loved my job, I was kind of okay with my job, but still my heart wandered for something, I was missing out on something, something that would beat up and give me a hearty challenge to beat it.

If you look deep down you see most of us are content with what we do, we don’t go to explore the next challenging thing, as and till our monthly pay takes care of our monthly bills, we are fine and we feel happy with our comfort zone, and go blindly along the path of our contented life, we neglect to escape from the comfort zone. Once you start accepting your mechanical surroundings or a comfortable life, it becomes impossible to change.

Most of us fear that, if there is no more guaranteed income means there is no more guaranteed life. Here comes a true entrepreneur who chooses to walk out of the boundary and do something realistic, something different, in brief, they cross all the periphery and walk that extra mile to build a strong pillar that in turn touches an infinite number of human lives.

As an entrepreneur my complete advice to young entrepreneurs is “come out of your comfort zone”, it sure is one heck of a thrilling ride, everyone gets scared, but that should not bind you from doing what you plan to do, set yourself for high tolerance for risk and take those risk as normal – are the true patent of an entrepreneur.

As Colin Powell said “There are no secrets to success, it is the result of preparation, hard work & learning from failure”

I know you will always have the urge to crawl back to your previous job, but “don’t”

As the journey of entrepreneurship is all about the combination of high ambition and a desire to create a value and to make it happen.

  • It reflects your true leadership.
  • It’s all about how you balance.
  • Becoming emotional in business will just drive you out of the business. The thumb rule is be unaffected by the forces that surrounds you.
  • Importantly Learn, understand and embrace a new holistic framework, don’t make the mistake of having the pride “I know everything, I know what makes me tick”.

So take a deep breath, let your string loose and enjoy your challenging lifestyle.

I would like to conclude with a Nelson Mandela quote

“There is no passion to be found playing small – in settling for a life that is less than the one you are capable of living”.

This entry was posted in Random Thoughts and tagged Young Entrepreneur on January 9, 2015 by Rakesh Patel.

Great Ideas Don’t Spring Instantly, You Need to Work Them to Make it Happen

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Great ideas

“Imagination is more important than knowledge.”- Albert Einstein

Behind every successful business is a great idea; when we look upon some of the brilliant works from amazing personalities like Einstein, Thomas Alva Edison and many more, we feel awestruck, thinking how anybody could even strike of such a brilliant idea?

But in reality, those great ideas don’t come on command, but it comes after thought process, observation, and having the thorough knowledge about the industry or niche that they would like to discover or enter the industry.

It’s a myth that most entrepreneurs search for ideas looking at a newspaper, magazine or internet for market trends and business opportunities in the marketplace but the fact is different. The survey of the Panel Study of Entrepreneurial Dynamics PSED, where new business founders surveyed showed that only one-third (33.2%) of them were engaged in deliberate or systematic search for their new business ideas, whereas 70.9 percent of the new business founders indicated that their business opportunities wasn’t a one-time thing, but it was built over the years.

Let’s go deeper to learn more about starting with a great business idea

From my personal experience I can elaborate business ideas are in the below three ways

By Accident:

As a PhD student at Stanford University, California, when Larry Page and Sergey Brin in January 1996 were doing a research project, they came up with a better idea, they analyzed the relationship between the website and the search engines, unlike the conventional search engines that ranked the results by counting the number of times the search terms displayed on the page. Upon their deep understanding of the subject and accidental approach of the idea they further developed it and today the world depends on Google for everything.

Young Entrepreneurs with a passion to do with their own savings:

Steve Jobs with Apple, Bill Gates with Microsoft and Mark Zuckerberg with Facebook, started their business when they were young, from their own savings, chased their business ideas to build an emperor, which now stands with thousands of people working under their pillar. It’s all about passion, lighting your ideas in the right direction and having consistent in carrying out the same. It is surely not an easy task, one need to delve inside it to bring out the best of the class.

Through Years of Experience:

As per PSED, nearly 55.9 percent of entrepreneurs attribute the identification of their business ideas from their experience while working in an industry or market. Study by the National Federation of Independent Businesses found that nearly 43 percent of the time, the founder’s previous job was the source of inspiration for their idea to come up with a business.

My own experience speaks about this. Being a middle-aged Software professional, having passion to do business from my earlier days, gaining knowledge about the subject, understanding the customer’s demand and studying the business models, I launched my business at the right time in an App industry. My dream project Space-O, which I started with just 4 people, has now grown to 140 team members in a gap of 4 years. Just like the inspiration from Einstein below, I look my success as a mere stepping stone for my next endeavor.

“Einstein always appeared to have a clear view of the problems of physics and the determination to solve them. He had a strategy of his own and was able to visualize the main stages on the way to his goal. He regarded his major achievements as mere stepping-stones for the next advance.”

My advice to young entrepreneurs out there is to take even the silliest ideas into deep thought, visualize your main stage and be with your goal, because you will never know when your idea will strike to make billions in the market.

This entry was posted in Random Thoughts and tagged Great Ideas on December 24, 2014 by Rakesh Patel.

‘A’ Players Outshine & Are Need of the Hour, Especially for the Start-up’s

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A Grade Player

“I noticed that the dynamic range between what an average person could accomplish and what the best person could accomplish was 50 or 100 to 1.Given that, you’re well advised to go after the cream of the cream. A small team of A+ players can run circles around a giant team of B and C players.” – Steve Jobs

We all are sailing in the competitive intelligence industry, where the competition is fierce especially for the Startup world. As per the fundable’s infographic, 565,000 Startups are launched each month in the United States and they raise an average of $78,406 totaling to $531 BB per year. At times, this fierce competition is good for startup’s success.

There are plenty of reason for the success of Start-up’s but my focal point here is A-Players.

Steve Jobs, when introducing the Apple Computer, came with the phrase “‘A’ Players hire ‘A’ Players, ‘B’ Players hire ‘C’ Players”.

My own experience validates with his. A true leader does not bother or feel threatened by the success of their subordinates, hence they are more likely to go for ‘A’ Players. Most successful companies like TATA’s, Infosys, GE etc., are flourishing, basically the companies hire ‘A’ Players.

And most companies who are into technology and knowledge based industries will totally agree with me in having ‘A’ Players. As rightly said by Hunter, Schmidt and Judiesch, the top 1% of workers are anywhere from 50% to 127% more productive than the average worker. The roles played by the A-workers are more complex, that demands greater productivity with good performance.

Recruiting ‘A’ Players

Albeit Generic advice – “Only hire ‘A’ Players.”

No matter how good one’s product or service is, without great talent, the organization fails. Many startup’s absolute necessity is to go and hire best and the brightest, I know it may be out of budget for some, but few money spent now will surely bring in more $$$ in long run.

But how do you judge the best ‘A’- players?

It’s a tough process to recruit smart players, you need to move smartly in getting them. A path which many CEO’s follow; recruiting ‘A’ Players by themselves rather than depending on their subordinates, as the CEO knows what kind of service or knowledge they are expecting from them.

The below 5 characteristics can help you in selecting right ‘A’ Candidate

Fierce Competition minded – a true leadership quality

‘A’ – Players don’t give excuses, but they execute. They put their foot front and take the responsibility for their performance and they desire to compete no matter what the subject is or how tough the situation is.

They set their mind to win:

A true player will have undisturbed mindset about the company’s performance. They are mentally tough and passionate about their job and organization. They make a valuable contribution to any business wherever they step in. They are hard-task masters.

Self-discipline:

I strongly believe that, only a person who inculcate self-discipline will do well in their life, it is very much true especially for startup companies where there are more chances of failure; A-Players who are able to motivate themselves and keep focused, who can prioritize the works and needs can boost company and help other folks who will thread their path to success along with them.

Integrity & Attitude:

It’s a universal fact that A-players have attitude, but their willingness to change approach when needed, and shed down the prejudice of winning all the time will help them in great heights. Integrity is important in winning and for that the player should have team spirit

Predict ahead:

A good company knows, what is coming next or their future business to certain extent; as they research, analyze, study the trend, then they anticipate and execute or act accordingly.so with A-Players, they need to adequately prepare, keep their task focused and move quickly with their innate sense. They always need to capture the opportunity to develop and move ahead of time.

I have always believed and continue to, that the company’s core value lies with ‘A’ Player team. I put my faith in my ‘A’ Players, more than technology, because they can make ‘zillion’ of things with their intellectual mind.

This entry was posted in Random Thoughts and tagged A Grade Ninjas on December 8, 2014 by Rakesh Patel.

5 Startup Mistakes that will Drag Your Business

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Startup Mistakes

“If you really look closely, most overnight successes took a long time.” -Steve Jobs

Running a company from just Ten people to now 100 plus in a span of four years really makes me wonder, whether I am dreaming or is it a reality.

Many youngsters or startup’s often take for granted that I built my pillar overnight, but fail to understand how much struggle or hardship I went through to get this done.

Business are not as smooth as a mosaic, it does not run the way we talk or perceive, lot of hard work, struggle, understanding of the product( whether it is developing a software or a mobile app ), self-experience in handling the product, that we intend to sell , the defects of the products, the client perception, and lot many data needs to be analyzed.

STRUGGLE

Every great entrepreneur from Narayana Murthy, to Steve Jobs to Mark Zuckerberg to Bill Gates, went through The Struggle and struggle they did, so you are not alone. But that does not mean that you will make it. You may not make it. That is why it is The Struggle.

Sometimes people come up saying – “for you it was a piece of cake to set up this company”. I feel amused listening to their words. I really wished it was a piece of cake, but what makes me still laugh about – is people forget to understand even a small cake requires right ingredients and right method, right process and pain to make it a sweet delicacy, that within seconds of it inside the mouth it melts. A moment which everyone want to have; same is with business, unless and until you struggle hard and know your ingredients and method of executing it, you will never ever succeed.

Coming from family who were not much into education or technology, who were not aware of the mobiles and smartphones, I persuaded my dream of studying into IT field, and after successful career for almost 20 years, I tried to make my base and learning through work of running a company, I took initiatives, made financial saving and set up a platform, and the day I felt I was capable of running a company then I firmly put my foot down and started with Space-O, a space which gives you a chance to explore yourself, a place to learn and make others learn. A place of sharing ideas and innovation.

As per the report of Bloomberg, 8 out of 10 entrepreneurs who start their business fail within 18 months.

Let’s get deep to understand why do so many startups fail?

As per the analysis of 101 Startup postmortems, by Fortune

42% Polled Startup Said – No Market Need

The Startups fail to research or study the market need of their product, they flop to understand the potential opportunity in the market which the customers are not at all interested and they go ahead without analyzing how their products is going to perform.

This is the worst move an entrepreneur can make, an entrepreneur need to study the statistics of the industry performance, as per StatisticBrain survey, 37% fail in information Technology(IT).

The entrepreneur need to take 1000 steps or put himself in shoes of a customer before getting the product out. Your customer is the key to your success, so analyze their pain, their needs and their basic wants and price.

29% Polled Up – Miscalculating (or not calculating) your Cash Burn

Many startups run of cash as they don’t budget properly, financial execution is important which they lack to understand or make, there by burn rate is too high. As per some surveys, new business owners fail to understand monthly expenses, almost 20% of owners lately realized they didn’t have enough finance.

Start analyzing your cash flow with real world variable. Forecast your sales that they will close and earn their revenue. Be realistic in gauging how much money you need to get going.

23% Polled – Not right Team / Hires

To get started you need right bootstrap staffing, an entrepreneur need to hire potential candidates, try to understaff as they drain huge funds, but if need you really need to bring in people to work for you. Try to outsource as much as possible; for instance like payroll, account receivable/account payable, taxes and more.

19% Polled – Get Outcompeted

An entrepreneur should be able to get as much information as possible about their competing products, analyze its growth or their reach to the customers, based on their study they must be able to make changes in their products if need to make it better. Above all their products must be competitive, cheaper and easier to use with many and unique features.

18% Feel Pricing / Cost Issue

Some of the startup owners have no idea about pricing their products, they are not able to find the right balance between cost and value to the customers, and due to this they often find themselves in trouble. Get the right time and capitals that are needed to get the right numbers. High prices will take you out from the market and too low will make it hard to cover your business expenses.So have a balanced pricing.

Failures are a common when you are running a business, but failure should not be practiced every now and then. Yes! Business is a stressful job, that creates emotional turbulence especially for starters, as there are high risk of failure involved, but as an entrepreneurs you must know the art of juggling many roles and face countless setbacks, there will be traumatic events all the way, launching a company is a wild roller coaster ride, full of ups and downs, but don’t make your business squeeze out your connections with your close friends and families – as they are the great support throughout your pathway.

This entry was posted in Random Thoughts and tagged Startup mistakes on November 29, 2014 by Rakesh Patel.

Balance Work & Home with Right Cord to be Happy

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“You will never feel truly satisfied by work until you are satisfied by life.”
― Heather Schuck

Being at the top level, often people ask me how I seem to be contented with my life as I am able to balance my work and office?

Happiness and Work

I know this is a vast topic which has been discussed over and over again, but what draws me back here is even with so many topics on the website, still people seem to be untouched with the subject and lack to strike a balance with their happiness and stress/work.

I strongly believe that in order to excel well in your professional life, one need to be happy at their personal life too. At the end of the day we all strive for this contentment and this is possible by making some simple changes in our life and this is certain to happen only by ourselves.

Believe in happiness then things will follow automatically

Even research in neuroscience and psychology have discovered that the formula for success lies on happiness and not on hard work. Studies have revealed that the happier the employees are, they are more creative, engaged, productive and are more likely to be promoted.

If you look into the lifestyle of our ancestors, they were more positive towards their life and much happier than what we are today – basic fundamental rule they adopted was to Keep things Simple with limited wants.

Coming from a joint-family, gave me a chance to see life in depth, I was able to perceive happiness along with success and the secret recipe – was mingling and taking out more time with my family members when I am at home. I strongly condemn the conventional way that in order to be more successful one need to work hard, and the harder we work so does the success follows, but do you agree this is true? Even studies have shown that not only this formula will burn out our success but it demoralizes us, along with having poor social and family life.

Happiness fills us with success, the more positive we are,our brains becomes more engaged, creative, energetic, and we become more productive towards our work.

“A true balance between work and life comes with knowing that your life activities are integrated, not separated.” – Michael Thomas Sunnarborg,

I liked the quote above – as truly said by Michael Thomas, work and life are integrated and one must have certain disciplines and principles to make this a smooth process. People look at you as a role model especially if you are running a big company with hundreds of employees, and to keep pace with my role, I follow certain principles which I have shared here; hope it could help you to gain more happiness and balance life.

Talk to yourself at least once in a Day.. Otherwise you may miss a meeting with an EXCELLENT person in this World – Swami Vivekananda

Take some “ME” time

I make sure that every day I spend at-least few mins to be all alone; it may be after entire family sleeps or before I leave the office, I close all my work, sit ideally and keep my mind blank; if this does not permit me on a daily basis, at least once a week I make sure I spend 30 mins relaxing all by myself, it can be even sitting in front of my TV, or watching stars…

Don’t mix your activities, keep it separate –

The day you mix your activities like carrying work @ home or vice-versa, will be the ultimate worst thing to happen, you are ruining not only your life but the entire circle group, whether it is office or home. Once you’re more relaxed, you will be at ease to work, so make sure you strike that cord right.

Be Punctual, value Real-time & be enthusiast

Personally I believe in being very punctual and keeping up with time, we don’t have any rights to play with others time and vice-versa, so value every second of your life, respect your colleagues and be in a team to complete your work at the stipulated time frame.

The recent letter by Narayan Murthy to his employees is a very true perspective. A good example which needs to respected and adhere to in our life.

Happiness is pathway to working smarter, rather than harder, and with said above, I would like to put a full stop here and hope to see more happiness in everyone’s life.

This entry was posted in Random Thoughts on November 21, 2014 by Rakesh Patel.

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