The Unpronounced King of Android goes for a store-within-a-store
While talking about technology and retail outlets, no one can come close to Apple I think. When we walk into an Apple store, the professionals working their teach us how to use Apple’s products. But now, there’s one more major player that is being Apple.
Yes you heard it right. The Unpronounced king and maker of Android phones – Samsung teams up with “Best Buy” to provide Samsung Experience Shop just like Apple’s store-within-a-store concept launched at Best Buy in 2007. I wonder how much business would these 1400 Best Buy stores make. Seems like Samsung is trying to push its sales by showing off the people what it has for the customers.
Samsung is going to start off with the Galaxy line of Smart phones and tablets along with the connected products and devices. Samsung just figured that an extra training and support staff can go a long way.
Don’t know how Samsung’s strategy is gonna work, but I guess a visit to the nearest Best Buy Store would worth an experience.