Free Brand Ambassadors and Endorsements Companies Must Care For
You must wonder where you can possibly get brand ambassadors for free. Or why would anyone endorse your brand, business, product, or service for nothing?
Let me tell you that you are thinking right. But there are some things that money can’t buy and even MasterCard will agree on this (Pun Intended).
Anyway the point is that Free Brand Ambassadors are no other people but your employees who are more likely to live for their jobs when they really like their workplace. The key lies in creating and offering a strong corporate culture where employees WANT to work by WILL and NOT ONLY for NEED.
Let me share an example of “Zappos”. This company fosters an amazing employee-centric culture where work is fun. They go to an extent of paying $4,000 to new hires to quit their jobs if they (employees) don’t feel like they fit into the culture after 4 weeks of training. But that’s just for starters you may want to know more about Zappos culture.
When Zappos CEO Tony Hsieh, in an effort to humanize the company encouraged (without making it a mandate then, now and forever) its employees to use their Twitter accounts for casual communication rather promotions or marketing pitches, it worked wonders. Refer a case study on success of Zappos on Twitter.
But Zappos is the not only company that does so.
Google has this “20% time” policy for its employees where they can spend one day a week working on independent projects that aren’t necessarily in employees’ job descriptions. Such projects have potentially benefited Google as well as providing us Gmail and AdSense.
You may want to read and know more about such Employees’ Programs that other companies have for their staff
- HubSpot’s Unlimited Vacation Day Policy
- Apple’s Blue Sky
- Microsoft’s Garage Project
- LinkedIn’s InCubator
I think we (entrepreneurs) should learn and implement such employee programs. What’s your take?